The ongoing discussions around The Trade Desk's (TTD) potential development of a connected TV (CTV) operating system have stirred up both enthusiasm and skepticism (and denial by TTD’s CEO, Jeff Green).
Is Building a CTV OS a Viable Strategy for…
The ongoing discussions around The Trade Desk's (TTD) potential development of a connected TV (CTV) operating system have stirred up both enthusiasm and skepticism (and denial by TTD’s CEO, Jeff Green).