The ongoing discussions around The Trade Desk's (TTD) potential development of a connected TV (CTV) operating system have stirred up both enthusiasm and skepticism (and denial by TTD’s CEO, Jeff Green).
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Is Building a CTV OS a Viable Strategy for…
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The ongoing discussions around The Trade Desk's (TTD) potential development of a connected TV (CTV) operating system have stirred up both enthusiasm and skepticism (and denial by TTD’s CEO, Jeff Green).